MORE ABOUT
DIRECT RESPONSE & BUY STUFF TV?
Buy Stuff TV offers
the ultimate in its merchandise mix and is similar to that of a high-quality
department store, featuring the best in categories such as: beauty, automotive,
home, pets, health and electronics. Each program contains a showcase
of different products and each product has exclusivity in the category
on the show in which it appears. If one were to compare what Buy Stuff
TV does to a traditional brick-and-mortar retailer, a key difference is
that Buy Stuff TV is able to move and present merchandise in a
way where the product features and benefits are being displayed in a natural
setting thus educating and entertaining the consumer. Consumers can find the
best of shopping, including a cultivated assortment of products combined with
top brand names, experts, entertainment, inspiration, solutions, tips, and gift
ideas. Buy Stuff TV’s focus is on quality products that surprise
and delight by being unique, innovative, and have exceptional value. |
| Top TV Product Categories |
1. Health and Fitness
2. Housewares and Appliances
3. Diet and Nutrition
4. Cosmetics Care and Personal
5. Music and Video
6. Financial and Business Opportunities
7. Pet Products
8. Home and Garden
9. Electronics
10. Crafts, Collectibles, and Hobbies |
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| Why use Direct Response
TV Marketing? |
1. New product
testing
2. New product introduction
3. Revitalize existing product
4. Increase product brand awareness
5. Product differentiation
6. Drive retail sales
7. Immediate sales profit
8. Consumer education for complex products
9. Measure results for media spending |
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